Rank Your Website and Convert More Clients

Create a New Open-Ended Site Architecture

Much like any building, a website needs a solid foundation. A good menu system and URL structure will provide a framework to allow for content expansion and internal linking between pages.

Websites should be organized into a tiered structure. It starts with pages that provide a broad overview of a topic and progresses into pages about more focused/narrow concepts. This is true of both informational blogs and e-commerce websites. For example, the proper URL structure for a page displaying women’s red jackets would be as follows: https://www.example.com/womens/jackets/red/

Content marketing requires a similar strategy, though the categories are not as explicit.

Write and Publish New Content

Writing and publishing content is fundamental to a content marketing and organic SEO strategy. It will educate those looking to learn about your product or service, and improve your standing with search engines.

The more pages a website contains about a niche, the more Google and other search engines are likely to see the site as an authority and reward it accordingly. The goal is to broaden a website’s keyword profile and demonstrate expertise to search engines.

Typically, two types of content should be created:

1. Landing pages – should target head terms (searches with the highest volume and relevancy to your niche)
2. Blog articles – should target long-tail keywords (searches with low volume and high relevancy to your niche)

For example, a landing page for a sewing website would be titled “Sewing Patterns for Beginners.” This page might contain patterns to purchase for download.

A blog article in this example could be titled “How to Sew a Patch on a Jacket.” This would be an informational article to put your name in front of your target audience and increase your brand awareness. Traditional marketing principles state that it takes six impressions to make a sale. Targeted impressions give value to blog articles.

Initiate a Link Building Campaign

Links from other websites to your website, known as backlinks, help search engines determine credibility online. Each inbound link is a vote of confidence for your website, telling users (and search engines) that the information needed can be found here.

Backlink opportunities can be found through competitive research and networking. The execution of acquiring backlinks requires a strategic outreach effort.

Optimize the Conversion Rate

Conversion rate optimization means testing strategies to convert web visits into sales. This will require building out advanced forms or chatbots and creating several calls to action (CTAs). A call to action encourages the user to sign up for your service or buy your product by clicking a button and filling out a form.

As organic traffic flows to the website, we will A/B test distinct CTAs and forms and analyze the data to determine which performs best.

Monitor the Results

SEO is a constantly evolving industry. It’s important to stay up to date with the latest trends and best practices. Search engines update their algorithms several times a year causing ranking volatility. We set up automated reports to monitor key performance indicators (KPIs) and respond to any ranking turbulence with strategic planning and quick action.