Meet the Team

Optim Ink brings together veteran journalism with forward thinking SEO practices to deliver high-quality content optimized for search engines. 

Max Fay

Co-Founder & SEO Specialist

Max Fay began his career as a multimedia journalist writing for several newspapers around the state of Florida. It was the pursuit of more clicks and views that introduced him to the world of search engine optimization. Analyzing data became a passion, and with early successes, he decided to team up with his dad (a journalist himself) to start their own content marketing company – Optim Ink.

Bill Fay

Bill Fay

Co-Founder & Editor-in-Chief

Bill Fay has touched a lot of bases in 45 years as a writer and editor for newspapers, magazines, television, government and now, internet content marketing. He gained national attention as a sports writer, developing a network of contacts at events like Super Bowls, NBA Finals, college bowl games and Final Fours, then expanding that as a speech writer for government officials. His meticulous editing guarantees sharp, compelling copy about business, law, medicine, government, and, yes, sports.

Tom Jackson

Tom Jackson

Staff Writer

Bents Dulcio

Staff Writer

George Morris

George Morris

Staff Writer

Joey Johnston

Joey Johnston

Staff Writer